The Cedar Park Center is using Groupon to sell tickets to an upcoming Boston concert.
The idea is to sell out of your inventory.
"It's hard to fill up a 5,000 seat arena, especially during summer time," said Randy Cohen, the CEO of Ticket City, an online sporting event retailer. "We have done events with like, NFL, preseason games. They're just not as popular and we need help moving our inventory."
That's why they sometimes use Groupon.
Cedar Park Center is also using Groupon right now, to move tickets to a Boston concert featuring Night Ranger.
"Last time they were here, they played a smaller venue, so we had more seats, more opportunity," said Cedar Park Center Assistant Vice President Sammy Wallace.
The Cedar Park Center rep says this is the first time they've used Groupon in this unique way.
Cohen said, "By them using Groupon it shows me that the event is not really selling very well."
"It's selling very well. It's actually performing kind of in line with our expectations, our promoter expectations," countered Sammy.
Cohen said, "It's extra marketing dollars. It's a different way to advertise and when that's sold out for their allotment, they'll go to the Cedar Park Center and get seats anyways."
Once people arrive at the event, arenas make more money on parking, food and beverage sales.
"They need to do anything that they can to get butts in seats," Cohen added.
It seems to be working. Cedar Park Center's added a few more offers to the digital coupon vendor.
Sammy said, "It wouldn't surprise me at all if it sold out before it ended tonight, again, it's already sold out once."
"People might not have even known Boston was coming to town, but by Groupon sending that email out...they're going to sell a few more tickets," said Cohen. "Ticket City will get you in the loop of love."