The Centers for Disease Control and Prevention is stepping up efforts to get Americans to kick the smoking habit.
A word of warning, some may find these images disturbing.
The CDC unveiled its latest round of hard-hitting anti-smoking ads, featuring real people living with the effects of tobacco use.
While the two-year-old campaign continues to address cancer, the new ads also deal with smoking's negative impact on oral health, people with HIV and pregnant women.
"The American people are less familiar with that. So, we wanted to bring to the front this reality," said Tim McAfee, Director of CDC’s Office on smoking and health.
"My name is Amanda and I smoked while I was pregnant. My baby was born two months early and weighed only three pounds," a woman says in an ad.
The agency has spent around $60 million this year to get the messages out.
Public health officials say that number pales in comparison to the nearly $300 billion smoking costs the U.S. economy in direct medical care and lost productivity.
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