Denim experts suggest freezing jeans instead of washing - MyFoxAustin.com | KTBC Fox 7 | News, Weather, Sports

Denim experts suggest freezing jeans instead of washing

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If they fit like a glove and are the perfect shade of blue, chances are you'll want to wear your favorite pair of jeans every day.

"You wanna wear them as many times as possible, as long as you can, before you wash them," said Brooke Keller, a self-admitted jean-aholic at the Austin denim bar called "Hem." "We recommend wearing them every day, wearing them six to eight months before you wash them, if you can go longer, the longer you go, the better."

The CEO of Levi Strauss and Co, Chip Bergh, recently admitted he hasn't washed his pair of jeans in a year. He says it's better for your jeans and the environment.

"Exactly. It's a green way to go as well. You're saving energy and water," said Keller.

Instead of washing them, denim experts suggest putting your jeans in a Ziploc bag and then leaving them in the freezer for up to two days.

Keller said, "It just kills the bacteria, which neutralizes the odor. As long as they're not wet, they're not going to freeze. It's not bad for the denim."

It's not bad for raw denim.

"Raw denim is denim that's never touched water before," said Keller. "This is an example of a pre-washed denim. They actually design that and do that in the factory. The deal with raw is that you create this look yourself, so it's custom to your body."

Another bit of advice, turn your jeans inside out if you do wash them and don't throw them in the dryer.

"You'll actually wear through your jeans a lot quicker if you wash them every time you wear them," added Keller.

Its advice they give to their customers, but it's not for everybody.

"It seems like most people I've talked to about it are very grossed out," said Keller.

If you're not ready to commit to a full year of not washing your jeans, you can help conserve water by just spot-treating them when they get dirty and remember to let them air dry.

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