On or off the court, there will always be teachable moments.
"You're gonna be the front porch. Any time the people want to come up and see how the house is being handled and everything, you can come and see out on the front porch," said Thomas Henderson, the head basketball coach at Huston-Tillotson University, a historically black college in east Austin.
He reminds his players they serve as a kind of window society can peek through to get an idea of what HT is like.
Henderson said, "Any time that they're a part of an organization, that they're always representing that organization 24/7."
La Clippers owner, Donald Sterling, is facing the responsibilities that come with repping a brand.
"He may not be present at any Clippers facility and he may not participate in any business or player personnel decisions involving the team," said NBA commissioner Adam Silver.
Silver handed down the decision after a conversation, allegedly between Sterling and a mistress was leaked, littered with racist remarks.
"I thought they were horrific," added Henderson. "I thought, anybody that's in that kind of position does not, cannot think like that."
Silver also slapped Sterling with a $2.5 million fine and a lifetime ban from all NBA games and practices.
"When we saw the verdict, I said, there is progress. There's still racism, but there's progress," Henderson said.
President Barack Obama, professional athletes everywhere and other NBA team owners voiced their opinions on the controversial commentary.
Henderson said, "I think it was stern. I think it was the right way to go."
The league may also try to force sterling to sell the Clippers team.
Henderson says it's a lesson worth remembering.