Graphic new ad campaign targets 'texting and driving' - MyFoxAustin.com | KTBC Fox 7 | News, Weather, Sports

Graphic new ad campaign targets 'texting and driving'

Posted: Updated:
NEW YORK (MYFOXNY) -

Nearly 80 percent of teens and young adults admit to reading text messages while driving.  It's a fatal mistake for some drivers, which is why, for the first time, the Feds are launching a nationwide multi-million dollar ad campaign to combat distracted driving.

In the ad, a beautiful day drive between three laughing friends, takes a turn for the worse when the driver takes a second to reply to a text, missing a stop sign.

About 3,328 people were killed in distracted driving crashes in 2012.  Many were caused by texting.

Ten percent of all road deaths are caused by distracted drivers.

Michael Green a spokesman for AAA says for every 2 seconds you look away from the road you double your risk of being in a car crash.

“And it's really easy to see why just doing basic math, if you're driving 60 miles per hour and you look away for 2 seconds you've gone almost the length of half a football field," Green said.

The new ad also kicks off the first ever national distracted driving crack down April 10-15, when law enforcement will be aggressively ticketing drivers who text and drive.

Betty Shaw’s daughter Liz was nearly killed in a fatal car accident on April 7th, 2012.  Liz was texting while driving, responding 'ok' to a text from her mother

Shaw says we should all learn from her family's story.

“In the seconds it took Liz to look away from the road and read my simple text it has changed our lives forever” she said.  

They made a promise together as a family to never text and drive again.

43 states and Washington DC ban text messaging for drivers of all ages.

  • Local NewsLocal NewsMore>>

  • Report: Joan Rivers on slow road to recovery

    Report: Joan Rivers on slow road to recovery

    Tuesday, September 2 2014 1:02 PM EDT2014-09-02 17:02:39 GMT

    Hollywood icon Joan Rivers, 81, is reportedly on a slow road to recovery after she went into cardiac arrest at a New York City doctor's office. Rivers remains in serious condition at The Mount Sinai Hospital in Manhattan, according to her daughter, Melissa Rivers.  Doctors were expected to slowly remove Rivers from a medically-induced coma on Tuesday to asses her brain functionality.

    Hollywood icon Joan Rivers, 81, is reportedly on a slow road to recovery after she went into cardiac arrest at a New York City doctor's office. Rivers remains in serious condition at The Mount Sinai Hospital in Manhattan, according to her daughter, Melissa Rivers. Doctors were expected to slowly remove Rivers from a medically-induced coma on Tuesday to asses her brain functionality.

  • Crash in Lincoln Tunnel causes major delays

    Crash in Lincoln Tunnel causes major delays

    Tuesday, September 2 2014 12:33 PM EDT2014-09-02 16:33:28 GMT
    One of the tubes of the Lincoln Tunnel was closed for nearly four hours after a chain-reaction accident involving a New York-bound jitney bus and two other vehicles. Port Authority of New York and New Jersey spokesman Steve Coleman says three people were reported injured in the accident in the center tube at about 8:30 a.m. Tuesday.
    One of the tubes of the Lincoln Tunnel was closed for nearly four hours after a chain-reaction accident involving a New York-bound jitney bus and two other vehicles. Port Authority of New York and New Jersey spokesman Steve Coleman says three people were reported injured in the accident in the center tube at about 8:30 a.m. Tuesday.

  • $2.4B Revel casino shuts down after just 2 years

    $2.4B Revel casino shuts down after just 2 years

    Tuesday, September 2 2014 10:47 AM EDT2014-09-02 14:47:40 GMT
    Revel in Atlantic City, New Jersey. (Photo courtesy Revel Entertainment)Revel in Atlantic City, New Jersey. (Photo courtesy Revel Entertainment)
    Revel Casino Hotel closed its doors Tuesday morning, a little more than two years after opening with high hopes of turning around Atlantic City's struggling casino market.
    Revel Casino Hotel closed its doors Tuesday morning, a little more than two years after opening with high hopes of turning around Atlantic City's struggling casino market. The 5:25 a.m. casino shutdown followed the closure of its hotel on Monday. By mid-September, four of Atlantic City's 12 casinos will have closed, but none will be a costlier failure than Revel.
Powered by WorldNow

KTBC FOX 7
119 East 10th Street
Austin, TX 78701

Phone: (512) 476-7777
Fax: (512) 495-7001

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices