Megastar Lady Gaga will be performing at Stubbs a week from today!
If you'll remember about a week ago the city denied a permit for her to perform at the Doritos stage because there just wasn't enough space there for such a big star.
Commander William Manno with Austin Police doesn't anticipate there being a crowd problem because of the limited admission. He says there just wasn't enough room where the promoter wanted Gaga to perform initially.
"I think 2,000 people get wristbands for that show...that's a lot better than the 200 that would fit in the parking lot where they were. And again, Lady Gaga wasn't denied a permit. It was just the venue where they wanted to perform," Manno said.
With a major act like Gaga confirmed to perform, it just goes to show that SXSW is getting huge to say the least.
Sam Decker, CEO of Austin tech-company "Mass Relevance" knew SXSW was important to his company so they actually moved their business closer to the action.
"Yeah when we moved from up north to downtown, having South by Southwest just four blocks away was one of the motivators. We'll have 1,200 people coming through our office over the next five days," he said.
This year, Mass Relevance will be hosting what they call a 'Social Suite' for their clients.
"Put your feet up, get a pedicure, have some candy, have some food, meet with us, let's talk about innovation. So it's just another reason to bring the right people to our city and to our business," Decker said.
Austin Police say they'll increase their presence around Sixth Street and the Convention Center area during South By. Jey Ditta, owner of "Bat Bar" says they prepare for the event six to seven months in advance.
As far as the crowds, he's adding three more to his door security team.
"It provides a huge amount of business but most of all it's the exposure that we're mostly concerned with. People from all over the world are coming. It's a nightmare for the locals but its great for the tourism," he said.
Lady Gaga, Coldplay, even satellite appearances by Julian Assange and Edward Snowden...Ditta has watched the event grow for the past 13 years he's been a business owner on Sixth.
"Austin is just becoming a social landmark. And a music landmark for all around the world. And we're just welcoming it with open arms," Ditta said.
According to the South by Southwest website, they're releasing a certain number of Gaga tickets to wristband holders through a drawing -- and other fans who want to go will have to complete a "bold mission."