Dove deodorant is stepping back from their recent ads that aimed for humor and landed with a boycott.
The billboard called New Jersey the "armpit of America," a nickname that is not unfamiliar but isn't necessarily embraced since it is usually used as a pejorative.
The ad featured an image of a woman bearing her armpit telling New Jersey to take the nickname as a compliment. Dove even signed the billboard like a note, writing "Sincerely, Dove."
The campaign did not receive the reaction it desired; New Jerseyans have even threatened to boycott the goods.
Dove responded on its Facebook page with an apology and immediately removed the controversial ad.
Mike and Jenn try out some of KimbertonWhole Foods and Victory Brewpub's beer inspired ice cream.
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