It was a sea of people that rushed 6th Street on New Year's Eve to catch a glimpse of the ball drop. After the countdown, almost every bar had a line for entry.
With so many people imbibing downtown police were out in force to break up any fights and arrest those who got behind the wheel. Police were kept busy until around 5 a.m. in the morning.
Twenty-four people out celebrating the New Year ended up spending it behind bars. They were arrested during APD's no refusal crackdown. But that wasn't all police had to deal with.
"It was wild. There was a lot of crazy stuff going on in the streets, a couple of fights," says Blayne Lookabaugh, Athens, TX.
Bars and restaurants were slammed.
"I think we did number one on this part of the street with $30,000 in sales. We did awesome," said Ryan McCormick, Recess Arcade Bar.
Roppolo's Pizzeria on 6th Street served more than 1,000 people and sold over 1,500 slices.
"About 12:15 a.m. it hit hard and it didn't slow down until about 3:30 in the morning," said Robert Colby, Roppolo's Pizzeria.
With the New Year comes a new law on mixed drinks. You may not see a difference on the amount poured but you'll see a difference on the bill. Consumers will now be taxed 8.25 percent, which means if you bought a mixed drink for three dollars you would pay around a quarter more.
"I don't really mind. I think that Texas in general does have a little bit of an obnoxious tax amount compared to other places I've lived. Even sales tax on clothes and stuff like that," said Brianne Bottone, resident.
But for businesses, like Recess Arcade Bar it will mean a savings of thousands of dollars. Something they could put to good use.
"New games, help with repairs on the new games. You know we have drunk people around games all the time and they keep breaking."
They plan to stay competitive, and would consider lowering drink prices if they had to.