A cyclist with a vision of creating safer roads is remembered tonight after being struck and killed nearly two weeks ago.
The community plans to pick up where he left off.
One after another, they're all cycling for a change.
"He cared about others more than he did himself," says Melissa Holan, wife of Joseph Holan.
A memorial ride honoring the vision of 44-year old Joseph Holan.
"He said, 'imagine living in Georgetown or Round Rock and riding your bike to work on a separate route, away from multi-ton vehicles without the fear of getting bumped into a ditch or getting hit from behind by a texting motorist,'" says Chris Riley, Austin City Councilman.
Holan was struck by a car while riding on the I35 frontage road in Round Rock.
The exact situation he had hoped the community could avoid by advocating for safer roads.
"For people, when they are on the road pay attention. Pay attention who they are sharing the road with, not only vehicles but people that are running, jogging, that are riding their bicycles. when you're driving, drive," says Amy Jaeger, sister-in-law of Joseph Holan.
Many of his ideas can be found in his blog called, Advantage Bike.
One being to have the right lane of frontage roads be dedicated to bicycles during rush hours.
TxDOT rejected the idea but the cycling community plans to keep that vision alive.
"I think that he would be really proud to know that everyone is out here raising awareness for the cause he fought so hard for," says Brittany Holan, niece of Joseph Holan.
Although Holan is gone, his legend will live on.
After losing his job two years ago he did what he knew best, used his bike as a source of income and became a rolling billboard for advertisers.
He is an inspiration for others.
"A lot of these people don't know Joe, but they know about him and they share the same passion for cycling that he did," says Joe Chase, volunteer, please BE KIND to Cyclists organization.
"Please BE KIND to Cyclists" and Holan's family and friends have set up a memorial at the site of the crash.
A bike, which is a reminder of the passion he says he would live, sleep, eat and breathe.