Now that Black Friday is behind us, today was all about small businesses.
Local shops are what help make Austin so unique; they were crowded with people showing their support for Small Business Saturday.
There are thousands of locally owned businesses in Austin; just take a drive down South Congress and you can find dozens of them.
From their names, to what they sell, it's something you won't find anywhere else.
It's more than just shopping, it's the atmosphere.
"Toy Joy is one of those businesses that it's an experience to shop. Where as if you go to a Toys "R" Us you're just there to get your job done, you're just there to get your toys bought," says Trevor Yopp, Toy Joy, business owner.
The nice thing about small businesses is that you can find stuff that you won't find anywhere else.
That's what has kept their doors open since 1987.
They were even recognized as the Austin small business of the month for November.
Customers say they are happy spending money on a place that speaks to Austin.
"I know when I'm shopping at a store like this, it's locally owned, the money is going to stay local and it's going to cycle through the economy multiple times. Versus a big chain store where it's going to go back to who knows where," says Dustin Gardner, Toy Joy customer.
Last year nearly 70 million people shopped small in their communities on this day, an estimated $5.5 billion in sales.
The market on South Congress and West Gibson saw a surge of traffic too.
Evie Hauptmann is visiting from Kansas City, the jewelry is what caught her eye.
"Everything seems so cool and unique. The mall is kind of cookie-cutter stuff so it's all kind of the same. This is all different and a lot of people won't have this back at home," says Evie Hauptmann, market customer.
There are around 30 to 50 local artists who have their hand-crafted items on display every weekend.
On a good day, an artist can make one thousand dollars but there are those days they make nothing.
That's why on a day like this, they look to the community for support.
"You come here to buy something and there's a story behind it. It's something you can look at and be proud of say ten to fifteen years down the line," says Pattie Jannarone, market organizer, business owner.
They hope that is what will keep them coming back.
With increased sales, small businesses can buy or make more products and increase their staff.
They create two out of every three jobs in America.