What better way to kick off the Christmas season than by destroying total strangers over a new Blu-Ray player?
Unfortunately Black Friday once again got a little out of hand in many places across the country.
Thankfully, back here in the ATX, most folks reported smooth sailing.
"You know, less than I expected honestly. I'm always afraid there's going to be millions of people here but it's not too bad so far," said Mike Flanagan.
Even employees seemed to be keeping their spirits up.
"The people in the stores that are working have been really friendly today so I know it's a tough day for them but they've been really friendly," said Matt Flanagan.
Tina Venetis, general manager of Round Rock Premium Outlets says they opened earlier than last year and there's nothing horrifying to report.
"It's been great, we've had a very successful night. We opened early at 6 p.m. Shoppers were lining up at 4," Venetis said.
As Black Friday comes to a close, now it's the little guy's turn.
Thanks to an idea dreamed up by American Express, Small Business Saturday has become a pretty big deal.
There was a pretty nice crowd at Book People in downtown Austin heading into the weekend.
"The numbers are very clear, there's 3 and a half times greater local economic impact if you shop at locally owned businesses than if you shop at chains. There is no multiple for shopping online. Online businesses offer nothing to the community," said Book People co-owner Steve Bercu.
Shopper Martha Messer is from Corpus. She likes finding unique places to shop, like Book People. She says if every store was the same in every town, she might as well just stay in Corpus.
"It seems like the internet is kind of an overwhelming thing to fight. It's so easy to just stay home and shop online but you know if you want your community to be thriving...so when you do feel like going out, it's there...you don't want to turn around and it's all gone. So you gotta keep supporting it now," Messer said.
On Saturday at Book People, some local authors will actually be coming in to put on a name tag and go to work selling books.
The plan is for them to talk to customers about what they like in addition to the books they wrote themselves.