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Encouraging girls to look beyond the princess fantasy

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You never know who you'll end up sauntering down the sidewalk in New York City. But when I got to talking to this group of Oklahoma high school seniors and a few of their moms it was really no surprise that all but one fantasized about being princesses when they grew up.

But now some are saying forget the whole princess fantasy altogether. A Louisville, Kentucky, private girls school is running an ad campaign with ad slogans like "Don't wait for a prince, be able to rescue yourself."

A twist on the Beastie Boys hit "Girls" is an ad that is in the running to be in the Super Bowl. But perhaps what makes it even more interesting is that the ad is for a new company called Goldieblox, which encouraged girls to ditch their glittery gowns for sturdy shovels.

"If you walk into any toy store and you go down the pink aisle, you can see it -- it's princess overload," said Goldieblox CEO Debbie Sterling. "And I don't want to say there's anything wrong with that, but I do think that girls are so much more than that. They have varied interests."

Sterling is trying to bring those "varied interests" to young girls early in life.

"The fastest growing jobs in the U.S. are in engineering and technology, and so we need to equip our kids with that skill set," Sterling said. "With the spatial skills, with the interest in these topics."

Nava Silton, a child psychologist, said she agrees. She said you should expose children to multiple learning styles that don't need to be mutually exclusive of other. So if a young girl wants to grow up to be an electrical engineer instead of a princess, it'll be that much easier.

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