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New Jersey towns hope to be Super, too

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Vehicles driving by MetLife Stadium in East Rutherford, N.J., Nov. 13, 2013. (AP Photo/Julio Cortez) Vehicles driving by MetLife Stadium in East Rutherford, N.J., Nov. 13, 2013. (AP Photo/Julio Cortez)

DAVID PORTER | AP

EAST RUTHERFORD, N.J. (AP) -- The Super Bowl is less than three months away, and towns in New Jersey are concocting ways to lure fans and their cash.

Some estimates have the Super Bowl generating a half-billion dollars in economic activity for the region.

Much of the pre-game focus will be on New York City's Times Square, where a section of Broadway will be turned into a theme park featuring a toboggan slide.

Across the river, they're getting creative in their approach. Hackensack is considering building a snowboarding hill in its downtown. Montclair and Secaucus are planning carnival-like experiences featuring food, live music and games. In Hoboken, revelers can try their skill at curling.

There's a catch: None of the festivities can employ the words "Super Bowl," a name that is trademarked by the NFL.

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