Video store survives by adding bar - MyFoxAustin.com | KTBC Fox 7 | News, Weather, Sports

Video store survives by adding bar

Posted: Updated:
NEW YORK (MYFOXNY) -

Trendy music, exposed brick, local beer on tap: You've seen this movie before, right? Just another trendy bar in a trendy neighborhood.

But in the basement of Williamsburg's Videology, beyond the walk-in beer cooler, the plot thickens. There, we find 30,000 DVDs each assigned a number.

"I finally feel like maybe we know what we're doing," owner Wendy Chamberlain said.

A decade ago, Chamberlain and her husband opened a video rental store. For a while, they killed it. Then, the Internet nearly killed them.

"We started to see that maybe we weren't going to last forever," Chamberlain said.

To survive, Chamberlain moved the DVDs downstairs, the garage morphed into a screening room, the showroom a bar and the clerks its bartenders.

"Now that we've come up with idea," Chamberlain said, "it's kind of obvious."

New customers can now drink into the morning's early hours. Old ones can continue living in a simpler time.

"I'm someone old-fashioned," Videology customer Julia Morris said. "I like to look and see and find my videos and actually hold them in my hands."

Chamberlain may portray the heroine to those like Morris, but the rental side of the business barely breaks even.

"That's sort of all I can ask of it," she said.

Call it adaption. Call it evolution. But in Brooklyn's hippest neighborhood, we find the final scene of a dying industry extended indefinitely by liquor, wine and beer.

"Maybe you can just do DVDs," Chamberlain said, "but it's going to be pretty challenging."

  • Brooklyn NewsBrooklyn NewsMore>>

  • Friday Night Live: August 22, 2014

    Friday Night Live: August 22, 2014

    Friday, August 22 2014 10:34 PM EDT2014-08-23 02:34:20 GMT
    This is Fox 5's Friday Night Live, a weekly celebration of the end of the work week. All summer long, the Fox 5 team brings you the latest in entertainment, nightlife, food, and music in our area. In this episode: Ace Frehley, Big Sean, Week End Trends, and Chef Luca Manfé of MasterChef.
    This is Fox 5's Friday Night Live, a weekly celebration of the end of the work week. All summer long, the Fox 5 team brings you the latest in entertainment, nightlife, food, and music in our area. In this episode: Ace Frehley, Big Sean, Week End Trends, and Chef Luca Manfé of MasterChef.
  • Berg'n: new beer and food hall in Brooklyn

    Berg'n: new beer and food hall in Brooklyn

    Friday, August 22 2014 10:00 PM EDT2014-08-23 02:00:35 GMT
    The guys behind the Brooklyn Flea and Smorgasburg are at it again with a new food and booze venue called Berg'n, a new beer hall in Crown Heights. The place doesn't officially open until August 27, 2014, but owners Eric Demby and Jonathan Butler are giving it a test run for special guests, family, and the press.
    The guys behind the Brooklyn Flea and Smorgasburg are at it again with a new food and booze venue called Berg'n, a new beer hall in Crown Heights. The place doesn't officially open until August 27, 2014, but owners Eric Demby and Jonathan Butler are giving it a test run for special guests, family, and the press.
  • Almost all NYC pre-K centers ready

    Almost all NYC pre-K centers ready

    Friday, August 22 2014 7:48 PM EDT2014-08-22 23:48:37 GMT
    Nearly all 1,100 facilities providing services in the city's new universal pre-kindergarten program are ready to open on time after passing health and safety inspections. City officials said Friday they expect the eight remaining pre-K schools to remedy violations by Sept. 4's opening day. If they don't, affected children will be temporarily enrolled in other facilities.
    Nearly all 1,100 facilities providing services in the city's new universal pre-kindergarten program are ready to open on time after passing health and safety inspections. City officials said Friday they expect the eight remaining pre-K schools to remedy violations by Sept. 4's opening day. If they don't, affected children will be temporarily enrolled in other facilities.
Powered by WorldNow

KTBC FOX 7
119 East 10th Street
Austin, TX 78701

Phone: (512) 476-7777
Fax: (512) 495-7001

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices