It's the second project in the Phoenix Renews program -- a little bit of green amongst a busy concrete city block.
Fundraising efforts are on their way to establish a "Pocket Park" that would be nestled among several downtown historic districts.
Something is brewing at the Shine Coffee Shop on West Vernon Avenue.
"Everyone is really interested in what the kickstarter is for, they're interested in a park," says Anthony Gonzales, barista.
The roughly 2,000 square foot dirt lot next door is on its way to becoming an urban retreat -- a Pocket Park.
"We're going to level the ground…"
Owners of Shine Coffee, the masterminds behind the idea are husband and wife Christian and Laryn Blok. According to the couple, the Vernon Avenue Pocket Park will be an oasis in the desert.
"We've got condo towers all around us with probably a thousand residents, we've got the willow neighborhood over here so we've got moms with strollers families on the weekend, lots of foot traffic, lots of light trail traffic. There's not really a park to come in and hang out," says Laryn Callaway Blok.
The Vernon Avenue Pocket Park group started fundraising money on September 4. They need to raise $22,000 by noon on Sunday. They need $4,000 more to make this happen.
"I think it's definitely going to bring something positive to the neighborhood," says Pocket Park donor Alecia Burnett.
"I think it's so perfect I think anyone would want to get a cup of coffee and just sit in the grass, read, spend some time and relax. That's definitely needed," says Gia Moenich.
"We want this to happen fast," says Blok.
Landscaping could begin in the next week or two if fundraising is secured. Once complete the Pocket Park will be open for all to enjoy.
To learn more or donate: www.kickstarter.com/projects/1461278330/vernon-avenue-pocket-park