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AT&T Stadium new name for Dallas Cowboys' stadium

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The home of the Dallas Cowboys will now be known as AT&T Stadium.

The name change is effective immediately.

"This is not the most in dollars that there have been for naming rights, but this is the best naming rights relationship there is," Cowboys owner Jerry Jones said. "The fit isn't all about the dollars. The fit is about the company."

Jones declined to put a number on the naming rights deal, but sports business reporter Darren Rovell reported on Thursday afternoon the Cowboys will get $17-$19 million per year from AT&T.

Jones made the announcement at a Thursday press conference alongside Arlington Mayor Robert Cluck and officials from AT&T.

The City of Arlington gets five percent of the naming rights money, according to Cluck. Cluck said those funds will go toward paying off the city's stadium debt.

AT&T said it will double the capacity of the Wi-Fi network inside the stadium in time for the start of the Cowboys' regular season in September.

AT&T is headquartered in downtown Dallas and already sponsors the annual Cotton Bowl game played at the stadium every January. AT&T also sponsors the team's practice jerseys.

Cowboys Stadium opened in 2009, but a soft economy stopped team officials from reaching any deal on a naming rights partner.

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