The August issue of Rolling Stone looks like many of their other famous covers throughout the years. At first glance it looks like a young rocker...Dylan, Syd Barrett, Jim Morrison...but look closer and turns out it's Dzhokhar Tsarnaev, one of the brothers who police say is behind the Boston Marathon bombings that killed three people and wounded more than 260.
Austinite and Tetra Fitness owner Joe Berti was there running for charity.
"I had just run through the finish line when the bombs exploded," Berti said.
His wife was just 10 feet away from one of the explosions and seeing the person responsible on the cover of Rolling Stone is just not cool with him or his wife.
"She was right next to the explosion. She doesn't really want to even see the guy. Hundreds of people all around her were injured and you know we don't think we should glorify this guy, he's a coward. And he should be treated like a coward. Not like a rock star," Berti said.
Berti says exploring what drove Tsarnaev to do what he did is a good conversation to have but to put him in place of a rock star is not a good idea.
"There's a million musicians out there that would have loved to be on that cover. And they put a bomber on there in their place. I can only imagine how they feel," Berti said.
Dylan Rey is one of those musicians. He's been playing guitar since he was 8.
"I would love to be on, yeah exactly! It would be awesome! But does he deserve being on the cover because of what he did? No," Rey said.
Dylan's step dad Norris Sebastian feels the same. He says he would rather see Austin's own Gary Clark Jr. on the cover, who only gets a small mention in the bottom left.
"I mean Rolling Stone has always put out a lot of political and social issues. But to have him on there, I think it's inappropriate and probably offensive to a lot of people. I mean we don't have to find him on the cover of the Rolling Stone, we can find him well within the magazine somewhere and put somebody that's really doing something positive on the cover," Sebastian said.
On the MyFOXAustin Facebook page, Robert writes: "More like he failed his family. Lots of people have a hard time growing up, but they don't commit terrorist acts. I would like to read the story, but putting him on the cover glorifies him and may make other idiots want to copy him so they can be famous also."
Jenny writes "He was on the cover of newspapers for weeks, why is a magazine so different?"
Rolling Stone is standing behind their cover saying that it falls within the traditions of journalism.
"The fact that Dzhokhar Tsarnaev is young, and in the same age group as many of our readers, makes it all the more important for us to examine the complexities of this issue and gain a more complete understanding of how a tragedy like this happens," Rolling Stone editors wrote.
In the meantime, some retailers like CVS and Walgreens have decided not to sell this issue.