When it comes to cable and internet Austin is going to have lots of options and the company that's been here since the early 80's is rolling out a citywide wifi network.
Time Warner Cable fast tracked its new wifi service to Austin customer's.
It had to do a lot with TWC's technology to do it. But it also had plenty to do with the competition knocking at the city's internet door.
Google Fiber came in strong, promising the city's fastest internet hook-up ever and plans to dominate Austin's web world.
"Time Warner Cable has been in Austin since 1981. Thirty-two years we've been here and we've been competitors in this market since that time," said Time Warner Cable Communications Manager Ryan Kelly.
Kelly's company has taken notice of Google's push and is pushing back.
After Google's initial jab, TWC has countered with its new wifi hot spot network in the city.
"So this is the Barton Springs corridor right here from roughly Zilker Park over to Congress Ave. So we have all those live right now," Kelly. said
"Over the next coming weeks and months we're going to launch hundreds of more towers across Austin... not just in the central corridor but really across neighborhoods, parks and schools... across the entire Austin footprint," said Kelly.
Time Warner installed these wifi boxes along Barton Springs. This technology will allow customers access to the internet as if they were in their home.
TWC's Director of Digital Communication Jeff Simmormon blogged recently saying "Austin was in the game plan for 2013. But Google's recent announcement encouraged us to deploy our network more aggressively now."
In response to Google Fiber's invasion Time Warner has been hitting it hard on the marketing side looking to enhance its image as the fastest player in town. To stay a step ahead of the internet competition, it's all about speed.
"The speeds that customers are asking for today, in this market those broadband speeds that a vast majority of Austinites are using today, we're looking to expand that network," Kelly said.
We asked AT&T to go on camera with us to talk about all this. They refused but they did tell us they are talking to the city about building a advanced fiber optic network.
AT&T spokesperson Rossana Salazar did respond via email saying, "our expanded fiber plans anticipate AT&T will be granted the same terms and conditions as Google regarding issues such as the rights of way, permitting and any investment incentives."
Ryan Kelly told me that TWC chose the Barton Springs area for its initial wifi hotspots because it's such a high traffic public space.