Budweiser to sell bowtie-shaped can - MyFoxAustin.com | KTBC Fox 7 | News, Weather, Sports

Budweiser to sell bowtie-shaped can

Posted: Updated:
NEW YORK (MYFOXNY) -

Budweiser will start selling a bowtie-shaped aluminum can that mirrors Budweiser's bowtie logo.

It will become available in a special 8-pack on store shelves nationwide beginning May 6.

The can has been in development since 2010 and will be available only in the United States.

"This can is incomparable, like nothing you've ever seen before," said Pat McGauley, the company's vice president of innovation.

To make the can, engineers needed to solve a number of technical challenges, and major equipment investments were required at Budweiser's can-making facility in Newburgh, N.Y.

The Newburgh plant, about 60 miles north of New York City, is where the cans will be shaped using a 16-step process.

An initial run of more than 10 million bowtie cans were produced in Newburgh.   An additional 8 million cans are scheduled to be produced this month.

Due to the can's slimmer middle and sleek design, it holds 11.3 ounces of beer and has about 137 calories, approximately 8.5 fewer calories than a traditional 12-ounce can of Budweiser.

Anheuser-Busch says it is also test marketing a 25-ounce can that replaces a 24-ounce serving.

  • New York State NewsNew York State NewsMore>>

  • Poll: It doesn't take money to be stylish

    Poll: It doesn't take money to be stylish

    Tuesday, July 22 2014 6:53 AM EDT2014-07-22 10:53:49 GMT
    A new Marist College poll finds most Americans say it doesn't take a lot of money to be stylish. The nationwide poll by the Hudson Valley college found 86 percent of respondents said it was possible to be stylish on a limited budget. The other 14 percent agreed with the statement that it's only possible to have good style with a lot of money. The poll also found that 68 percent of Americans think we focus too much on fashion.
    A new Marist College poll finds most Americans say it doesn't take a lot of money to be stylish. The nationwide poll by the Hudson Valley college found 86 percent of respondents said it was possible to be stylish on a limited budget. The other 14 percent agreed with the statement that it's only possible to have good style with a lot of money. The poll also found that 68 percent of Americans think we focus too much on fashion.

  • NY ranks among top 5 states for kids' health

    NY ranks among top 5 states for kids' health

    Tuesday, July 22 2014 6:33 AM EDT2014-07-22 10:33:17 GMT
    New York State NewsNew York State News
    New York ranks among the top five states for children's health, according to the 25th edition of the Kids Count Data Book released by the Annie E. Casey Foundation. The report released Tuesday looks at data from 1990 that show the major trends in child well-being, and recent trends that compare data from 2005 to 2012. New York showed improvement in all eight categories of health and education for children.
    New York ranks among the top five states for children's health, according to the 25th edition of the Kids Count Data Book released by the Annie E. Casey Foundation. The report released Tuesday looks at data from 1990 that show the major trends in child well-being, and recent trends that compare data from 2005 to 2012. New York showed improvement in all eight categories of health and education for children.
  • Repaving of Palisades Parkway begins

    Repaving of Palisades Parkway begins

    Monday, July 21 2014 10:42 PM EDT2014-07-22 02:42:19 GMT
    Crews have begun repaving along the Palisades Interstate Parkway. The last time such work was done on the road, which links New York state to the George Washington Bridge, was the mid-1990s.
    Crews have begun repaving along the Palisades Interstate Parkway. The last time such work was done on the road, which links New York state to the George Washington Bridge, was the mid-1990s.
Powered by WorldNow

KTBC FOX 7
119 East 10th Street
Austin, TX 78701

Phone: (512) 476-7777
Fax: (512) 495-7001

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices