The popular anti-littering campaign slogan is targeting young adults, the state's worst litterers. 'Don't Mess With Texas' is getting a makeover.
The famous slogan uttered by big names over the last two and a half decades isn't going anywhere. The Texas Department of Transportation says the slogan started before many of today's litterers were born.
With this campaign you can expect to see big 'Don't Mess' trash cans in areas where people visit like sporting venues, rest areas and popular locations. There will also be new television and radio commercials along with an increased presence on social media.
The state spends millions of taxpayer dollars each year to clean up all the trash that piles up along the roads. Some of the most dropped items? Food wrappers, cigarette butts, cups and cans.
Litterers can be fined up to $500 for a first offense. The state has a report a litterer feature online at www.dontmesswithtexas.org.