Victoria's Secret is known for lingerie for women.
Some parents say the brand's "Pink" line is branching out a little too far, with its "Bright Young Things" campaign.
"When you look at that brand and the way it portrays itself on T.V., it's definitely, beautiful women parading around in not much more than bra and panties, so I'm not really sure that that's the image that preteens want to be emulating," said father of a teen, Simon Cawley.
A petition on Change.org, with more than 11,000 signatures, is asking Victoria's Secret to pull the ad, claiming the same type of sexy products are being sold as in their adult line.
"Sometimes it hard to find exactly what you would deem appropriate," said mother of a teen, Wendy Firek.
Petition supporters offer up a lace thong, displaying the words "call me" on the front as an example of inappropriate.
"I could see where some parents would be concerned with that," said Jennifer Kramer, a mother of a teen.
A Victoria's Secret spokesperson responds with, "Victoria's Secret Pink is a brand for college-aged women. Despite rumors, we have no plans to introduce a collection for younger women. "Bright Young Things" was a slogan used in conjunction with the college spring break tradition."
"They have clothing lines for younger kids, even to like get you involved in wanting to buy their clothes at a younger age than they did when I was younger, for sure," added Kramer.
17 year-old Zahra Cawley said, "I try to stay away from the sweatpants with the words on the butt, I don't like that personally, but, yea, I like some of their stuff."
"Zahra wears some fun stuff and that's what teenagers do, but if there was a case where it was risque or inappropriate for her age, then, yea, I would certainly...we'd have some comment on that," said Cawley's father.
Wendy added, "At first, I was like we're not shopping there, but since she hit high school, we have kind of let her get the yoga pants and stuff like that, but it's only been recently."
"If you have an older sister, then you probably want to dress like her," 17 year-old Cheyenne Kramer said.
Online at least, the controversial items featured in the ad campaign, are nowhere to be found.