The University of Texas now shares the patent on a product claiming to give all of us an edge and boost performance from the gridiron to the bedroom.
The two UT scientists behind it say it all boils down to creating a product capable of boosting the body's "miracle molecule"
The University of Texas Longhorns certainly could have used a boost last season. And who knew the university may already hold the key to improving performance on the field.
The University of Texas has a shared patent to a product, two of their scientists call performance changing and it's been 12 years in the making.
Year after year, trial after trial University of Texas researcher Dr. Nathan Bryan worked tirelessly to find a way to boost human production of what they call one of the most important molecules produced in our body--nitric oxide.
"It's produced by the cells that lines the blood vessels. That's responsible for maintaining normal blood pressure keeps your blood vessels clean of fats and plaque buildup the neurotransmitter of the central nervous system and it's the main molecule responsible for sexual function," said Dr. Bryan.
Without a good supply of the miracle molecule Dr. Bryan says clinically problems begin.
"So our interest has been on how do we generate nitric oxide in the human body. Understanding that this is one of the most important molecules produced in our cardiovascular system," Dr. Bryan said.
Dr. Bryan joined UT researcher Dr. John Ivy to start testing.
One way to do that is by juicing beets. In fact Dr. Bryan says elite athletes worldwide are drinking it to legally get the competitive edge.
"The entire UK Olympic team was taking beat juice and they won more Olympic medals than they have any time in history. They attribute that to their beet juice intake," Dr. Bryan said.
But he says the problem is to get the effect lots of beet juice is needed.
"So the technology we developed you don't have to drink liters of beet root and get the upset stomach and nausea with that," Dr. Bryan said.
Instead UT and Neogenis product is all packaged in a lozenge. They now call NEO40 and beet root crystals called beet elite.
"When you put the lozenge in it generates nitric oxide gas and we see immediate effects of that," Dr. Bryan said.
It also immediately increases blood flow.
"Understanding compromised blood flow is the root of many problems including sexual dysfunction. So if you restore normal blood flow the quality of erections in men improve...sensitivity in women. So when we talk about performance it's not just on the football field," Dr. Bryan said.
As for on the field, Dr. Ivy says the product gives good results.
"If you take the products 20 min prior to exercise you will significantly elevate the nitrate levels in the body," Dr. Ivy said. "There's tremendous improvement for a well-trained individual this can carry over into the football field in performance during a workout."
We want to stress no UT players were part of the studies or have tried any Neogenis products.
Both researchers hope to raise awareness about how your nitric oxide levels impact your life. Because it does increase blood flow-- both say improving it could prevent and reverse chronic disease associated with blood flow like blood pressure, heart disease and Alzheimer's.