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Big names in town for SXSW

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Prince, P. Diddy, and Justin Timberlake performed live shows to closeout South by Southwest.

Prince performed at La Zona Rosa, Saturday evening. The music icon performed in front of 250 contest winners.

Meanwhile, Justin Timberlake held a 'secret' show that turned out to be not so secret; fans who didn't win in a lottery, used to social media for a chance to get in to see the exclusive performance.

"I tweeted online. I got on my social media game and tweeted at Chevy and MySpace about the secret show and let them know that I'm Justin Timberlake's top 3 fan on his MySpace site and kind of made a joke so I guess I've got to put my suit and tie away so about 30 minutes later they tweeted back and said don't put that suit and tie away just yet. we need you to get in contact with us," said Matt Warfield, of Austin.

P, Diddy performed Saturday evening as well to promote A new organization aimed at preventing discrimination based on sex, religion, sexual orientation and social class.

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