Faygo introducing new 'Gold' ginger ale flavor

Faygo introducing new 'Gold' ginger ale flavor

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DETROIT (AP) -

Faygo is ushering in its newest soda flavor with a contest that offers a 24K, solid gold bar.

The Detroit-based beverage company is partnering with Tapper's Diamonds and Fine Jewelry and Tapper's Gold Exchange on the campaign which starts Friday with a social media campaign.

Faygo `Gold' ginger ale joins more than 60 flavors in company's beverage line.

The social media photo contest runs through March 29. Fans are asked to take and upload a photo of what or who is most valuable to them to Instagram with the hashtag, (hash)FaygoGold. The three photos generating the most "likes" will receive Faygo `Gold' and a gold bar valued at $250 for first-place, $100 for second-place and $50 for third-place.

An in-store contest will be held Saturday and Sunday at participating Tapper's. Call 248-652-8307 for more information.

For more information visit: www.facebook.com/faygo

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