The gaming industry makes video games for all ages, but not all games are appropriate for everyone.
"It's absolutely a critical issue," said Richard Garriott, one of the first developers of Comuter Entertainment.
Garriott said, "A computer that's on the internet. A cell phone that's on the internet, is such a powerful machine, it's actually very tricky to figure out how to filter content to keep it out of the hands of people that it's really not appropriate for."
Amid criticism after the Sandy Hook Elementary mass shooting, the video game industry is introducing a national campaign encouraging parents to better monitor the games their children play by reviewing the Entertainment Software Rating Board's Video game ratings.
Gamer, DeAnte Ellison, said, "You got the kid, that's like, ‘yo, come on, can I have this?' They get it and now they're playing this violent game with all these cuss words and shoot 'em up and all that...It's labeled there...so it lets the people know that it's for a certain age limit, but... but I think parents aren't as aware of the violence on the games."
"There's a gap in generations with technology. The youth know everything and then the older people, barely know how to work a computer. It's a parent's responsibility. If the parents don't want the child to play the game, they shouldn't buy the game for the child," said another gamer, Symphanie Emeribe.
New public service announcements will also encourage parents to take advantage of the seldom-used parental controls on video game consoles.
"The industry gets that. They're simultaneously providing, both new content, but also trying to make sure that parents have the tools they need to...manage what their children have access to," Garriott said.
Mike Edgell, the Video Creative Director with Thornley Fallis & 76Design, added, "The stores are not stopping kids from buying the games. They're gonna have the games. Their friends are gonna have the games...They have to know and be open to have a conversation because as soon as a kid feels he has to hide it from their parents, then it's game over."
Garriott said, "Appropriate parental concern about the content and other media that is being consumed by their children is, of course, extremely understandable. In fact, I'm a new father myself, so I absolutely support that."
Technology can be an ally instead of an enemy. The key is to embrace it, if you want to stay in the game.
According to a recent survey, 30% of parents don't regularly check the ESRB rating before buying games for their child.