The blackout during Super Bowl 47 lasted about 35 minutes and did wonders or advertisers.
Digital marketing done by many companies during the blackout was "fantastic," said tech expert Shelly Palmer.
"There was an awful lot of Twitter in velocity in mass… The Super Bowl ads that were available in preview saw a 600 percent increase in recall. So when people say you skip ads but here you have ads becoming content. Then you had Twitter to the mix and you have people talking about the Brand Bowl, it's pretty impressive."
Friday, May 24 2013 5:46 AM EDT2013-05-24 09:46:21 GMT
American Idol is just the beginning of a long road for many of the singing competition's finalists. Third place finisher Angie Miller talks about her plans for the future in the morning.
American Idol is just the beginning of a long road for many of the singing competition's finalists. Third place finisher Angie Miller talks about her plans for the future in the morning.
Thursday, May 23 2013 10:17 PM EDT2013-05-24 02:17:32 GMT
New Jersey officials have seized inventory and demanded records from 29 bars and restaurants, nearly half of them TGI Fridays, that they say sold low-quality liquor to patrons who thought they were buying premium brands.
New Jersey officials have seized inventory and demanded records from 29 bars and restaurants, nearly half of them TGI Fridays, that they say sold low-quality liquor to patrons who thought they were buying premium brands.
Thursday, May 23 2013 12:51 PM EDT2013-05-23 16:51:10 GMT
NY Post celebrity real estate columnist Jennifer Gould Keil dishes on NY Yankee Alex Rodriguez's Florida pad and actor Bill Murray's Greenwich Village duplex.
NY Post celebrity real estate columnist Jennifer Gould Keil dishes on NY Yankee Alex Rodriguez's Florida pad and actor Bill Murray's Greenwich Village duplex.
Thursday, May 23 2013 12:00 PM EDT2013-05-23 16:00:47 GMT
Greg Kelly and Duke Castiglione are at it again. The on-going rivalry between the duo was played out on the hockey rink at Madison Square Garden. NY Rangers legend Adam Graves was on hand for the face-off.
Greg Kelly and Duke Castiglione are at it again. The on-going rivalry between the duo was played out on the hockey rink at Madison Square Garden. NY Rangers legend Adam Graves was on hand for the face-off.
Thursday, May 23 2013 10:05 AM EDT2013-05-23 14:05:22 GMT
Playing with a hula hoops is making its way into the exercise regimes of some of the most enviable bodies in Hollywood. Rosanna and Greg gave it a go on Thursday.
Playing with a hula hoops is making its way into the exercise regimes of some of the most enviable bodies in Hollywood. Rosanna and Greg gave it a go on Thursday.
Thursday, May 23 2013 9:07 AM EDT2013-05-23 13:07:03 GMT
The NYPD arrested a suspect in the latest anti-gay attack in the city, said police.
The NYPD arrested a suspect in the latest anti-gay attack in the city, said police. The incident Monday night involved two men, who police say, had met at the Bowery Mission and went out drinking together in the East Village. Roman Gornell, 39, was arrested on Wednesday.
