A deadly start to 2013 has Austin Police pleading with the public to make better choices.
Rodney Adam Carr Senior, 31, and his 13-year-old son, Rodney Adam Carr Junior became the first traffic deaths of the year Tuesday after they crashed on the motorcycle they were riding.
Police say both were not wearing their helmets. They also say the motorcycle wasn't registered to the father.
The crash site near 1100 Berger Street in East Austin still has the police spray paint markings that outline the collision. The incident happened around 5:15pm Tuesday. Two more deaths after an extra deadly 2012.
"It's the unfortunate reality that we're in, for some reason, deaths are high, traffic deaths are high and its inexplicable," Lt. Justin Newsom of APD Highway Enforcement Unit said.
That's why Austin Police are reminding the public that anyone under 21 needs to wear a helmet to ride a motorcycle. And no one under five is even allowed on one.
"So it's important if you have a passenger, you explain to them how to behave back there because any slight movement, a tug from them, they freak out about something, and it can cause a catastrophic ending," Lt. Newsom said.
Police also say for those 21 and over, a helmet is required unless you have enough medical insurance to cover an accident or have taken a safety course.
FOX 7 reported on Tuesday about Austin Police efforts to prevent traffic deaths after 80 people died on roadways last year. Eleven of those are motorcycle related.
APD started arresting those who cross major freeways and motorcycle officers may start working weekends to target aggressive and distracted driving. Another initiative is coming soon, this one for bicyclists.
Officers in patrol cars are expected to team up with officers in plain clothes on bikes, trying to catch drivers who don't yield to bicyclists.
All attempts to change behaviors because police say there is one common thread among all the traffic deaths.
"Every single one of these deaths are preventable, they all started with a bad choice," Lt. Newsom said.
Police say there were no witnesses so they don't know exactly what caused this wreck. If you have any information, please call 974-5594.