Giving Tuesday aims to become holiday tradition

Giving Tuesday aims to become holiday tradition

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There's Black Friday, Small Business Saturday, Cyber Monday and now Giving Tuesday. The latest is a new campaign to create a national day of giving to start the holiday season.

People and businesses are encouraged to give to nonprofit organizations on the Tuesday after Thanksgiving.

 

We spoke with Debbie Bresette, from the United Way for Greater Austin, which is just one of many Central Texas area nonprofits. She says the idea of Giving Tuesday is to remind us what the holiday season is all about.

"This season is about giving back and about sharing, and I do believe we need to think about our neighbors and friends that maybe don't have the abundance some of us have in our lives,” Bressette said. And I think it is important to set aside some of our dollars to give to those neighbors maybe we don't know by name."

 

Of course if you are choosing to shop, there's always the opportunity to give. Simon Property Group, Inc. has been pushing Giving Tuesday, encouraging shoppers to give while getting gifts. At Barton Creek Mall, donations for several non-profits are being accepted at the customer service desk.

 

"A couple bucks or pennies or quarters are not gonna hurt," said shopper Mark Szyman.

The campaign is also being spread through social media. People are tweeting about the day using #Giving Tuesday

"I actually I heard about it on Facebook, that's the first I've heard about it,” said shopper Kelsey Lawrence. “I think it's cool that something like this could attract a lot of traction," says shopper Kelsey Lawrence.

 

While some may give on Giving Tuesday, others say it should just be the beginning of the giving. Jenna Pope, who works at Barton Creek Mall, has decided to donate instead of give gifts this Christmas.

"I thought, well, I'll send an email to all our family members and say, well instead of giving gifts I'm gonna send out a donation to a couple charities,” Pope said.

 

Only time will tell if Giving Tuesday will catch on and become a post-Thanksgiving tradition like the annual shopping days.

There is a movement to create a new holiday tradition called Giving Tuesday to help non-profits across the company.

A New York City non-profit created the movement to encourage people and businesses to help non-profit organizations in their local communities. Organizers hope the term Giving Tuesday might soon become as synonymous with the holidays as Black Friday and Cyber Monday.

"This season is about giving back and about sharing, and I do believe we need to think about our neighbors and friends that maybe don't have the abundance some of us have in our lives," Debbie Bresette of the United Way for Greater Austin said. "And I think it is important to set aside some of our dollars to give to those neighbors maybe we don't know by name."

The United Way helps fund early childhood development programs around Austin. It is one of the many local non-profits that could receive help on Tuesday.

The other part to Giving Tuesday is spreading the word. There is an ongoing social media campaign on Twitter and Facebook. Those that are tweeting are asked to include the hashtag #GivingTuesday to tell people how they are giving.

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