Hundreds of cars packed the lot at the San Marcos Premium Outlets Friday morning.
And crowds fill the walkways as they go from store to store.
Shoppers from all over are making their annual stop to take advantage of early bird specials, doorbusters and other savings on designer and name brand items.
Drivers say it's the only time of year they can tolerate the traffic.
"We took the toll extension and we cut across San Marcos and it took no time at all," said Diana Zavala.
She and her family are like hundreds of others stuffing their cars with shopping bags.
They were up bright and early taking advantage of the deals.
"We woke up at 5 a.m. this morning and drove down here from Round Rock," said Madison Zavala.
San Marcos police officers on bicycles patrol the parking lots making sure everyone remains safe.
"The basic strategy is that we have enough officers out in bicycles and cars so people will see them and behave themselves and everyone get along and be safe," said SGT. Chris Tureaud with San Marcos Police Department.
Around the outlets, exit ramps near McCarty lane are blocked off and officers are directing traffic and pedestrians.
More than 300,000 people are expected on the holiday weekend.
Ten San Marcos officers are on duty plus dozens of surrounding law enforcement agencies are helping with crowd control.
They've had a couple of minor disturbances but hope for a cheerful and cooperative crowd throughout the holiday weekend.