Too sexy for SoCo. That's what moms are saying about an American Apparel ad displaying a woman in tights and a nude bra.
It catches your attention. The lady in the nude bra and black tights above the American Apparel store has caused a lot of people along South Congress to do a double take.
Moms Greta Atkinson and Page Janeff say it has no place in their neighborhood.
"I was really offended by it," Atkinson said.
"The Texas School for the Deaf is right across the street there are a number of churches there's a middle school. It's not just my daughter or Greta's son seeing this advertisement on a daily basis. It's hundreds of kids," Janeff said.
They decided to write the company. Atkinson also paid a visit to the store to speak with a manager.
"It was very in my face and I thought if they will push the envelope that far and nobody says anything than they can push it even farther. Who's to stop them from having a woman in a thong leaning over the next time then we'll really be in trouble if we don't tell them what we think," she said.
The photos are tame compared to other ads that we found on the company website. Women are topless and sometimes bottomless. According to an explainer under the advertising section the models are people who work for the store or fans of the clothing. None are airbrushed. They are chosen by submitting photos to the company.
A manager at the South Congress store told FOX 7 that she does not have a say when it comes to what ads are displayed.
The moms are talking with local churches and schools to see what they think about it. Their next step is approaching the South Congress Avenue Merchants Association.
"I think American Apparel is already skating on thin ice because they are a chain store and we don't like that in Austin anyway especially on Congress Avenue," Atkinson said.
"I would just like American Apparel to take it down for the sake of our kids," Janeff said.
FOX 7 reached out to the American Apparel CEO Thursday afternoon, but we have not gotten a response.
When FOX 7 when by the store at 8 p.m. on Thursday American Apparel had taken the billboard down for good.