Forget Black Friday. The sales are now moving to Thanksgiving Day. Some people aren't too happy with the change.
Just as some families sit down to carve the turkey Thanksgiving Day, die hard shoppers will be lining up with strangers to get a few bargains.
Stores will begin Black Friday deals on Thursday. Wal-Mart set the trend by opening at 10 p.m. on Thanksgiving last year. This time around the store will open at 8 p.m. Toys R Us and Sears will too. Target will open at 9 p.m.
In response, a Target employee in California created this online petition.
In it she asks the CEO of the company to "take the high road and save Thanksgiving." She's received more than 200,000 signatures.
The National Retail Federation is estimating holiday sales will increase by four percent from last year to $586 billion.
"It would be good for the economy. The more people spend the more people working at retail have more money to spend at the holiday," said consumer credit counselor Gerardo Guerrero.
Consumer credit counselor Gerardo Guerrero says the additional day of spending also brings concerns.
"Big promotions and a lot of opportunity to purchase but a lot of time for people to get in trouble," he said.
According to the National Retail Federation, young adults are most likely to take advantage of the early Black Friday sales. Seventy-one percent of those 18-24.