The number of people using social media on Election Day is breaking records and both the Arizona Republican Democratic parties are using Twitter and Facebook to reach out to people.
Twitter is breaking new ground -- more than 14,000 tweets per minute coming in, all talking about the election.
The Republican headquarters in Phoenix isn't taking social media lightly. They have one person dedicated to doing just that.
"The Twitter page..we are always blasting out updates. Facebook is really great because we can do videos with the latest campaign ad," said Laddie Shane of the Arizona Republican Party.
And just a couple of miles across town at the Democratic Headquarters, social media is all the buzz -- they're constantly on Instagram, Twitter and Facebook.
"That's pretty much what I do all day is Facebook, Twitter..I answer questions, call in lawyers, make sure I answer everything correctly," said DB Mitchell of the Arizona Democratic Party.
They say the goal of using social media is to inform, educate and of course, influence voters to get out to the polls.
"I think they have a chance to really connect with whether the presidential campaign, the U.S. senate race, the sheriff's race, it gives them a good chance to connect there," said Mitchell.
"Facebook does play a big deal. I really think Facebook changes people's minds, I really do. It's another way people get info and a friend's opinion can change everything."
Both parties say their headquarters will be on social media all night and so will FOX 10.