The cycling community and other supporters plan to come together to raise awareness about the recent traffic fatalities.
Cyclist Brian Lindquist was on his way to work when he was hit by a car allegedly driven by 25-year-old Truett Jones, on Guadalupe and 17th Street on Oct. 12.
Lindquist was left on the street as his mangled bike was dragged several blocks. He suffered a traumatic brain injury.
"You've got the wind in your hair. You get to see a lot of parts of the city that most people don't because they're always in their cars, in their little boxes," said Jen Kleiman, who has been riding for 10 years.
She commutes to work at the Bouldin Creek Coffeehouse every day.
"I've had, like, some bumps with cars, but, on an almost daily basis, there's close calls," said Kleiman.
Alvaro Bastidas is not only the co-founder of "Please Be Kind to Cyclists," he's also a survivor.
"Every time this happens, I cry," said Bastidas "Ten years ago I was hit by a car and I was in a coma. It took me four years to recover. I have a memory problem, condition still."
That's why on the day of the dead, 67 crosses and several bikes will be placed in this grass.
"Every driver that crosses this street…when they see those crosses, they'll know what those crosses mean," said Bastidas.
It may be scary and dangerous sometimes, but riding is something they'll never give up.
"I know where to go and where not to go and that plays a big part and I know when to ride and not to ride," said Kleiman.
Also, because of people like Lindquist, they'll fight for stronger penalties against drunk drivers.
"People on bicycles are dads, moms, husbands, wives, girlfriends, boyfriends. These are human beings and we can all get along on the road and share the road the same way," said Bastidas.
The group says so far this year, Austin's had 67 traffic related fatalities and last year, 26 percent of the fatalities involved alcohol.
The event is Thursday at 3p.m. at the Bouldin Creek Coffeehouse on south 1st Street.