Advertise With FOX 7

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TELEVISION ADVERTISING:

Do you want to grow your business? How do you reach and influence customers? Reflect on the major events that have occurred during the past 25 years. Television brought those events to you with sight, sound, color, motion and emotion. Most Americans watch television everyday because it's entertaining, informative and user-friendly!

Our Sales and Support staff will work hard for you on many levels to understand your marketing needs, create your message, identify the programs that reach your target audience and evaluate the success of your on-air campaign.

We have many different resources available including Nielsen, Scarborough and CMR data which can help you become more profitable. Our survey and data systems can help you profile a customer, define a geographic market, research your competition, develop a media schedule, effectively place your advertising and create a commercial that speaks directly to your target customer.

In an average week, KTBC FOX 7 reaches over 800,000 different people, and is your connection to tapping into the awesome spending power of Austinites. KTBC FOX 7 is dedicated to working with Austin advertisers, helping them achieve their business goals by increasing overall exposure, building traffic, and moving product from their stores.

With FOX 7, you will have access to some of the most popular programming in Austin, including: AMERICAN IDOL, X-FACTOR, BONES, COTTON BOWL, KING OF THE HILL, MAJOR LEAGUE BASEBALL, DALLAS COWBOYS FOOTBALL, and THE SIMPSONS.

No commercial? No problem! FOX 7's production unit can affordably produce a commercial that will allow you to take advantage of the power of television. FOX 7 sales representatives will consult with you to develop an advertising schedule to fit your advertising budget, and provide research specific to your company, helping you grow your business.

For more information, please contact our Sales Management Team:

Kerry Lewis, Local Sales Manager
512-495-7081

Scott Moore, General Sales Manager
512-495-7785

EMAIL: advertising@fox7.com

LINK: FOX 7 Sales & Marketing on Facebook

ONLINE ADVERTISING
News Corp., the parent company of FOX and KTBC FOX 7, has recently invested millions of dollars in the Internet, purchasing or investing in popular websites such as Scout.com and IGN Entertainment. Its latest venture is to set the standard for local news websites at FOX owned-and-operated television stations located in major markets across the country.

FOX 7 KTBC is known for trendsetting advancements in media. Living to its reputation, myFOXaustin.com will be an online leader for local news, enhancing the way viewers obtain information throughout the day.

With these advancements, myFOXaustin.com creates an ideal platform for advertisers to expand their message to the local resident in the Austin area. MyFOXaustin.com offers a wide range of exciting new opportunities for advertisers:

• Clean lay out and easy navigation
• Video rich platform which allows for pre and post roll positions that will capture undivided attention
• Limited advertising space will limit visual competition among other advertisers
• Quality impressions for a targeted audience

FOX 7 KTBC is committed to marketing myFOXaustin.com through on-air news and promotional spots.

This combination will drive a large amount of FOX 7 KTBC viewers, who are already active Internet users, to our website.

We have created a community where local advertisers can present their brand to a group of users who are young, affluent and Web-savvy.

myFOXaustin.com offers a variety of different ad spaces for you to choose from, including:

Leader Board (728x90)
Medium Rectangle (300x250)
Video Pre Roll-Up to 15 second spot ad
Text Links
Sponsors Logos (88x31)
Tiles (120x90)
Skyscraper (160x600)

Our experienced online marketing staff is committed to making your online advertising campaign successful.

We offer a variety of advertising packages and sponsorships that range in price. Please contact our sales team and let us know how we can help you.

Advertise With MyFOXAustin.com

Thank you for your interest in advertising with MyFox. Contact us today to find out how we can incorporate your initiatives in ways that only MyFox can achieve.

MyFox extends the FOX brand to the Internet with interactive content that goes beyond TV to allow the viewer a more in depth, personal experience. We'll work with your brand to develop customized messages and opportunities to unite with some of television's best properties.

Below are general guidelines for traditional advertising specifications:

Broadband Video	320 x 240	:15 max on PreRoll; Pre and Post stream pixel tracking Tape Based: BetaSP,BetaSX,DigiBeta, MPEG CD-R or DVD-R: Uncompressed or DV25 QuickTime/AVI/ * See "Video Requirements" below for encoding specs
Text Link	Text	Text only 20 Characters Max All caps not allowed - only first letter of each word.
Button	120 x 90	GIF/JPG only; 10k max Up to 3 loops with 15 seconds max animation (loops combined).
Leader Board	728 x 90	20k max GIF.JPEG 30k max FLASH up to 3 loops with 15 seconds max animation (loops combined). All .swf creative must be submitted with at .gif or .jpg back up file and must use clickTag; v.7 and lower. Accepts user initiated expanding and in-banner video. See Rich Media requirements below.
Media Rectangle	300 x 250

Rich Media Requirements

Expanding Ad Specifications

• Accepted Vendors: Eyeblaster, Pointroll Fat Boy, Klipmart, United Virtualities, Eyewonder
• All ads must be user initiated and must have the same action to close, as it was to expand (click to open, click to close OR mouse over to open, mouse off to close).
• Panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel.
• Audio/Video may only be within the expanded panel and may play automatically. Stop/Mute and Start buttons are required.
• 728x90: 728x90 banner - max 20k for gif/40k for flash/40k initial load and up to 100k for streaming; 728x400 max expanded panel (up to 4 panels); width of the panel cannot exceed width of the banner.
• 300x250: 300x250 banner - max 20k for gif/40k for flash/40k initial load and up to 100k for streaming; 500x300 max expanded panel (up to 4 panels, 8k combined max); expansion must be to the LEFT and TOP of the Unit; height of the panel cannot exceed 300.

Video In-Page Banner Ads:

• Accepted Vendors: Eyeblaster, Pointroll Tom Boy, Klipmart, Eyewonder, United Virtualities.
• 40k Initial load and up to 100k streaming.
• Audio must be user initiated with same action to stop as it was to play (click to play/click to stop or Mouse over to play/Mouse off to stop). Stop/Mute and Start buttons are required.
• Audio/Video may only be within the expanded panel and may play automatically. Stop/Mute and Start buttons are required.
• Video cannot loop more then one time and cannot exceed 30 seconds total animation.

Flash Click Through Instructions:

All Flash files must use the ClickTag variable as opposed to hard coding a URL. Please note this example below and instruction:

Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:

on (release) {
getURL (clickTag, "_blank");
}

This will embed the clickTag (case sensitive) variable in the FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target="_blank" is required as the "Window" field's option when setting the getURL action ("Expression" unchecked).

For more detailed information:

http://www.macromedia.com/resources/richmedia/tracking/

also reference:

http://www.macromedia.com/resources/richmedia/tracking/adserving_guide/

http://www.macromedia.com/resources/richmedia/tracking/designers_guide/

VIDEO ENCODING REQUIREMENTS:

• No Start/Stop & Volume On/Off Controls Allowed (will be available via FOX Video Player)
• Ad Space must be composed of 100% video - no border/image/gif components are allowed

Dimensions:	320 x 240
Video Codec:	Flash Video 8
Frame Rate:	29.95
Target Bit Rate:	400 Kbps
Max Key Frame:
Buffer Size:
Audio Codec:
Target Setting: